Top 5 WeChat channels for Wine lovers

Sep 14, 2015 No Comments by

WeChat has become extremely popular from 2014 among the public. Do not want to fall behind, many wine companies have set up their official WeChat account to promote themselves and maintain the customer retention. Most of these accounts fall into a similar pattern: providing and updating articles, organizing events or creating activities, promoting the products. […]

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Is Prosecco to become a serious challenger for Champagne?

Jun 04, 2015 No Comments by

   Prosecco, an italian sparkling wine on the rise…    About Prosecco…    The italian sparkling wine prosecco    has  seen its exportation arise in the   recent years. Prosecco is a light wine at    an   affordable price, which makes it   more   and more appreciated abroad, to   the   point that it could even compete    with   Champagne  in  some countries   […]

Wine Distribution in China, Wine Events, Wine Importers Read more

The Johnny Walker House has come to China

Apr 30, 2015 No Comments by

Johnny Walker is a brand of blended Scotch type produced in Kilmarnock, Scotland, and known worldwide. It belongs to Diageo. Since May 19, 2001, it exist a store in an exclusive area of Shanghai, in Sinan Mansions. The concept of this store The Johnny Walker House introduces Chinese tasting of Scotch whiskey in all its forms. It’s […]

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Chile Wine Market in China

Jan 21, 2015 1 Comment

Nowadays, China is the seventh largest export market of wine and is expected to reach 4,000,000kl in 2017. Moreover, the wine consumption in China expected to triple from 0.3 gallons per capita to 0.8 gallons per capita in 2017. In China there are around 4.6 million consumers of Chilean wine. The great potential of the […]

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Chinese Start to like Mexican Tequila

Jan 14, 2015 No Comments

Nearly seven in 10 bottles of tequila produced in Mexico are for export. United States is the largest market with nearly 77% of demand, followed by Germany, Spain, France, Russia, among others. However, the outlook for consumption could change. It is expected that China will become the second largest market for tequila. Over the last […]

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The Spanish Wine market in China

Jan 07, 2015 1 Comment

In 2012, Spain has become the third largest wine export to China. In 2012, Spain exported 3.27 million nine-liter cases to China, trailing only Australia (4.48 million) and France (15.46 million). Spanish wines are increasing their popularity among Chinese wine consumers. Spanish wine exports to China have steadily increased in 2014. Wines made in Spain […]

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Argentina’s Wine Market in China

Dec 31, 2014 No Comments

Over the last years the consumption of wine in China has increased. In fact, consumption of wine has doubled within the last five years and that’s why it is expected that China will become the largest consumer of wine in the world by 2016. In 2013, China has become the sixth most important wine market […]

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Chinese oenology tourism

Dec 23, 2014 No Comments

Chinese oenology tourism Over the last years, Chinese tourists are traveling across Europe to purchase a wide variety of high-end products such as design clothes or wine. Cities as France, Italy, Germany and Britain are the most preferred destinations for Chinese travelers who desire buy luxury items. Hotels and boutiques have hired Mandarin-speaking staff in […]

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Bordeaux exports less to China

Dec 02, 2014 No Comments

Between 2009 and 2014, exports of still wine to the Middle Kingdom exploded, gaining 168% in value and 231% by volume. However exports of Bordeaux in the world fell by 28% in the first semester of 2014 according to the Federation of Exporters of Wines and Spirits (FEWS). China is the cause of this drop. […]

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Who is the Chinese wine-drinker?

Nov 25, 2014 No Comments

Speculation and analysis has surrounded the Chinese wine consumer, and as a booming but young market, contradictory opinions have flourished as experts, in a rush to seize market share. Consumption has grown by 136% in the last six years, reaching 155 million 9-litre cases in 2013. While there was a 3.8% dip in year-on-year sales […]

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