The situation of champagne in China If you look closely at the Chinese red wine market, you will see that this market is really booming now. Indeed, it exists some values related to wine for example when you have a glorious wine, it means that you have a special social status and that you are [...]
During the past months quite a few seminars have been organized in Germany with the aim of providing information about the Chinese wine market. Based upon high participation rates the interest is increasing among the German vintners; e.g., the China seminar held by German Wine Institute at the end of January attracted over 80 participants. [...]
The future of wine in China Given the trend of the global macroeconomic environment in this article we will focus on the three possible scenarios for the future of the wine industry in China. Scenario # 1: Wine becomes a Consumer Packaged Good (GPG) Chinese consumers drink wine on several occasions and the wine is [...]
According to Wine Intelligence (7/2012) study, white wine consumption in mainland China is set to rise significantly over the next five years. As the Chinese consumers become better educated and more affluent, their tastes diverse. The study suggests that at the moment some of the educated Chinese consumers are even favoring German Rieslings. The question [...]
Trends The consumption of alcohol drinks in mid China grew steadily and rapidly during the year 2011. Due to China’s new drink-driving regulations, adjustments in local alcohol market happened. People’s concern for healthy life makes them choose the drinks with low content of alcohol. Generally speaking, the local market in mid China behaves in accordance with [...]
We are interviewing experts on wine: wine shop managers, wine importers, sommeliers, Food & beverage managers in all China to get their views on the wine industry in China and publish their views online. If you are interested, send us an email with the title INTERVIEW !