China is going to be 2nd largest consumer of wine by 2020

Apr 24, 2017 No Comments by

  Chinese purchasers pulled in by imported wine is not new marvel in China, similarly as rising GDP in China is not new. Chinese people love imported products as they consider these products more reliable and genuine as compared to local products. More Chinese go to bat for quality life, better life, tasteful life, changed […]

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Why was Alibaba’s 9.9 Wine & Spirits Festival Day such a disappointment?

Apr 19, 2017 No Comments by

  The marketing team behind Tmall, the online platform of Alibaba, has been quite silent as the hype and promotions leading up to the first Wine & Spirits Festival Day on September 9th (9.9) died down. You would think something happening for the first time would be treated better than being completely ignored.   Seeing […]

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Decanter is Now On WeChat For Chinese Consumers

Apr 17, 2017 Comments Off by

Decanter is Now On WeChat For Chinese Consumers Heading in the “New World” More than 70% people use the internet and more 90% of youngsters have smart mobile phones Social media is the new way to promote a business especially in a country where more than 70% people use the internet and more 90% of […]

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Wine Sales in China is Boosted Through E-commerce

Apr 04, 2017 1 Comment

  The world of e-commerce is growing exponentially in China. More and more people are now using the internet not only for seeking information about different products but also to buy them. The Internet is now becoming a reliable source of buying high-quality products and services. E-commerce is now boosting lots of businesses in China. […]

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Beaujolais Nouveau is Most Popular Young Wine for Youngsters

Apr 03, 2017 Comments Off

Beaujolais Nouveau is a fruity, exceptionally youthful red wine that is discharged available to be purchased each year on the third Thursday of November, on the stroke of midnight. The uncorking of the jugs in France is set apart by gatherings, firecrackers and different celebrations. As indicated by The Oxford Wine Encyclopedia, the convention of […]

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48 Million Wine Lovers in China

Feb 24, 2017 Comments Off

A growing number of middle class Chinese citizens is drinking imported wines. They also drink more frequently, thus it is not a niche market anymore but a widespread product. Chinese wine consumers are more and more careful and serious about wine, which they choose from either from online or offline shops.   The number of […]

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Treasury Wine Estates of Australia Won Trademark Case in China

Feb 20, 2017 1 Comment

  It is a well-known marketing fact that good attractive and meaningful brand name can get you the competitive edge over your competitors.   Small businesses  in China ! Small businesses even try to use those brand names which are similar or somehow related to successful brands. They either use the transliteration of those successful […]

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Growing Trend in Organic Winery in China

Feb 02, 2017 3 Comments

  It is said that winery and vineyards are older than the wines. What is organic wine here   Chinese organic Wine The winery has been developing vines from its own particular vineyards in Yanqi, by one of the locale’s popular natural Chinese winery Tiansai, since 2009 yet just began making its own particular wines […]

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Tmall Alcohol Sales Trend

Jan 19, 2017 2 Comments

Tmall’s is best and authorized brand of China which has great reputation in all across China. Chinese people buy Tmall’s products and especially Alcohol is in top trends of this shopping mall. Tmall’s Alcohol sales have been increased in 2016. Online Alcohol sales on China’s leading e-retailer brand Tmall has got much popularity in last […]

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Wine Imports of China Growing Histrionically without US

Dec 22, 2016 No Comments

  China imported wine of $1.77 billion, representing a 19.1% yearly increase. According to China Association for Import and Export of Wines and Spirits, China’s total volume of wine is jumped to 14.42% from January to September. So comparatively, US played small role in wines. The Numbers: China imports bulk of wine in the first […]

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