SIAL CHINA 2010 / 19-21 May 2010

May 21, 2010 1 Comment by

Wine Innovation Forum, Shanghai SIAL 2010

Wine Innovation Forum launched in 2008 in Paris was organized for the second year on SIAL China and explored wine industry through three thematic presentations:

-Geographic Origin: A look at the world’s main wine-producing regions with a special focus on regions with the greatest representation at the exhibition. Nine countries have been selected: Argentina, Portugal, China, South Africa, France, Spain, Italy, the United States and Australia.
-Varietals Area: A tasting of the world’s eight leading grape varieties originating in Europe and exported to the New World: Sauvignon, Chardonnay, Chenin, Merlot, Cabernet-Sauvignon, Syrah, Pinot Noir and Tempranillo.

-Top Brands: Major brands on display at SIAL China that are revitalizing the wine and spirits market according to three criteria: innovation, marketing success and added value.

Beside all these given information several conferences took place (Wine of Provence, The Global growth of the wine market, Chateau Beauchene, Wine Trade Monitor, Changyu, Camons, Ackerman, Castilla le Mancha, Wine School of Shanghai, Chinese market potentials)

The Wine Trade Monitor conference held by Charles Collard from Sopexa provided really interesting elements on the Chinese Wine Market:

  • Key reason for listing a producer country:

The reason number 1 for listing a producer country remains the quality of the products.

Reason 2: Attractiveness of prices

Reason 3: Relationship with suppliers

Reason 4: Positive image promoted by producer country

Reason 5: Supplier’s logistics capabilities

Chinese respondent to this survey pay more attention to the image of the producer country which is to them the reason number 3 for listing a producer country

  • France conveys most positive global image closely followed by Italy
  • Perceived Image of Wine by China and Hong Kong: “France VS The new world”

The French Wine Image:

-The wine of special occasion

-The wine with the best image promoted by its country of origin

-The wine with the breadth range

-The wine the worst in term of innovation and marketing supporthow foreign wines are perceived by Chinese people

-A wine with none really attractive prices

The Chilean Wine Image:

-The wine with most attractive prices

-The everyday wine

The Australian Wine Image:

-The most innovative wine providing the best marketing support

-The wine with a good image promoted by its country of origin

The American Wine Image:

-An innovative wine which provides good marketing support

-The wine the worst in term of price attractiveness

For further information you can contact SOPEXA China at

A special “thank you” to Eco Lyon Distribution who offered us French saucisson and French cheese.

Another special “thank you” to Sebastien Petiteau (Bordeaux Wine Associated) and Pierre Courdurie (Wine Partners) who we shared the saucisson with and who gave us bottles of wine.

Lucas for Zhongguo Wine

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One Response to “SIAL CHINA 2010 / 19-21 May 2010”

  1. From Middle Earth to the Middle Kingdom says:

    […] article from talks about how different countries are perceived in the Chinese wine market: The Wine Trade […]

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