In Shanghai as everywhere in the world, Beaujolais Nouveau is put up for sale the third Thursday of November at midnight. 40 millions of Beaujolais Nouveau are said to be sold every year around the world in only 3 weeks. More than 40% of the production is exported to 110 countries, Japan being the first market followed by the USA, Germany and The Netherlands.
We were invited to two events this year promoting Beaujolais Nouveau in Shanghai. The first event we went to was held at Cube, a new wine bar opened this same night. People working in the wine industry were well represented during this event and first bottles of Beaujolais Nouveau Georges Duboeuf were opened at midnight.
The day after, we went to JoVino on Shaanxi Bei Lu, that was helding a special event together with Everwines promoting Joseph Drouhin Beaujolais Nouveau. A nice event where I won a 100 RMB voucher for the next time I will buy a bottle there. Nice !