The Launch of the Mythique Wine in China: Ceremony

Dec 07, 2010 2 Comments by

See what the Opening Ceremony of new wine brand  launch in China could look like:

Mr. Bertrand Girard, CEO of Val d’Orbieu Group

Mr. Hao, CEO of Shanghai Grand Wines Import & Export Co. Ltd

Yann Babel, Export China Manager at Val d’Orbieu Group

Marie Julian, Wine Maker at Val d’Orbieu Group


The Mythique Girls

Focus on: Val d’Orbieu

Pionniers du Languedoc

Val d’Orbieu Group, led by Mr. Bertrand Girard, combines humans with the earth, adventures with dreams, wants with willingness.

As the first winemaking cooperative group in France, and also the premier winemaking company all over the world, Val d’Orbieu Group covers up to 10300 hectares (155000mu), and owns 11 winemaking bases. Val d’Orbieu Group has more than 1,100,000 Wine cellars and over 10 winemakers, 60 chateauxs, and it also has the latest winemaking techniques and two modern bottling lines: Vignerons de la mediterranee and Trilles. Moreover, Val d’Orbieu Group has a close corporation with the Cordier Mestrezat chateau in Bordeaux.

Val d’Orbieu Group owns 274 cooperatives in total in its bottling bases, up to 112 workers working in 11 winemaking factories. 362 winegrowers work all day long and over 764 workers are busy manufacturing, bottling, marketing and selling.

The yearly turnover of the Val d’Orbieu Group is over 180,000,000 Euros (equal to 1,800,000,000 RMB), and it produces more than 150,000,000 bottles of wine, which were sold in France and more than 50 countries all over the world.

Val d’Orbieu Group can offer a variety of technique services, and it owns the most powerful bottling techniques and different volumes of packaging (different bottles, paper-pack, Tétra Brik and so on), it owns a lot of brands, such as la cuvee Mythique and Mythique.

La cuvee Mythique was created 20 years ago, and was the first wine that received over 90 from Robert Parker in Languedoc area. After that, la cuvee Mythique was introduced to Japan, Germany, Swiss, America, and Demark, where it had achieved great success.

Up to now, Val d’Orbieu Group is building a strong partnership with Shanghai Grand Wines Import & Export Co., Ltd. And Val d’Orbieu authorizes Mr. Hao from Grand Wines to launch the Mythique wines into the Chinese market. La cuvee Mythique will start selling on 29th, Oct. 2010 in Shanghai.

Lucas for Zhongguo Wine

Further information about the launch of the Mythique wine brand in China:  Launch of the Mythique Wine in China

News, Pictures & Buzz, Wine Events, Wine Marketing in China

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2 Responses to “The Launch of the Mythique Wine in China: Ceremony”

  1. raymond ringhoff says:

    I am very interested in the new mythique wine and the winery where its bottled. also about the Val D’ Orbien Group along with the Shanghai Grand Wines import & mExport Co. I just returned from xian visiting my adopted daughter. Became very interested in the wine industry in china visited a winery and wine region and wine bars I have a passion for wine and food and tourism I am looking at doing something with the wine industry in china. I am gathering all the wine information I can about china. i do have a wine background from California and Australia. I would like to make contacts I know the wine market is growing in china I plan on making another visit to china to see more wine regions and wineries.

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