The wine brand Skalli raises its profile in China
Established in China since 2001, the wine brand Skalli is posting strong growth there, with sales up 60% in 2010. A result which clearly reflects the company’s current strategy: to refocus on premium brands and concentrate resources on priority markets…
To celebrate the company’s 90th anniversary, Skalli concluded 2010 (the Year of the Tiger) with two themed events, held on the 16th and 17th December in Shanghai, on the Mediterranean in the 1920s.
Skalli an ambassador for wines from Southern France in China.
At the end of 2010, Skalli organised several major events in China, the highlights being a gastronomic dinner at the home of Jacques Pourcel in Shanghai and a gala evening for a hundred or so wine-lovers and members of the trade, at the Hyatt on the Bund, on the theme of the Mediterranean in the 1920s. These two events concluded an important program of activities, which had begun with a “Red Winemaker Tour” led by oenologist Laurent Sauvage and Skalli’s participation in the Universal Exhibition in Shanghai.
Major challenges in 2011, Skalli wine in China and in Japan
Robert Skalli, who has undertaken a number of “wine tours” in China
this year, is confident of the opportunities for South-of-France brands, despite the economic crisis: “Skalli enjoys a strong presence in Asia and solid partnerships with large groups such as ASC in China (ASC China
) and Suntory in Japan. In China, where wine is not yet a part of everyday life, we are offering these new consumers straightforward guidelines and excellent wines at very competitive prices, in the shape of our Fortant de France and Robert Skalli ranges.”
“Internationally, we face major challenges in 2011. The extent of the recession is forcing us to adapt as never before. We have restructured our organisation by concentrating our marketing and sales efforts on priority markets. For example, in 2011 we shall not be participating in Vinexpo Bordeaux, but shall be investing more in European markets, as well as in Asia and North America, in support of our brands.”