You all know that since 1998, Vinexpo, the famous wine exhibition of Bordeaux, has a matching event in Hong Kong. Now, the International Exhition of the Mediterranean Wines and Spirits has also its twin in Asia.
Do you know VINISUD?
It is the trade show for Mediterranean wine production. It was held last week in Montpellier, from the 20th to the 22th of February. I was there. During 3 days, more than 1700 exhibitors represented the Mediterranean wine production: Spain, Portugal, Italy, Algeria, Tunisia, Malta and Lebanon were there. For France, all the wine regions from the South were represented: Languedoc, Provence, Roussillon, South West, Rhône Valley, Corsica.
I attended a lecture whose title was: “Chine: Opportunities for Mediterranean wines”.
I learnt there that a new edition of Vinisud will be held in Asia, and will take place in Shanghai: Vinisud ASIA. Shanghai. The 1st edition will be held from the 26th to the 28th of February 2013.
The event is organized by Adhésion Group, who is Vinisud’s partner in France. They identified several opportunities for those wines.
What do you think about opportunities for the Mediterranean wines? And first of all, what does mean “Mediterranean”? Is it a geographical definition? IOr, is more an image, a way of living? Is it a clear concept for Chinese consumers? Is “Provence” is a different reality? Does Pink wine has a chance to be appreciated by Chinese consumers? …etc.
I am at the moment thinking about those questions and working on the market evolutions. Do you have any idea, opinion, comment, questions to share with me? I would be pleased to talk about it with you!
Let’s think !