Author Archive

Treasury Wine Estates of Australia Won Trademark Case in China

Feb 20, 2017 No Comments by

  It is a well-known marketing fact that good attractive and meaningful brand name can get you the competitive edge over your competitors.   Small businesses  in China ! Small businesses even try to use those brand names which are similar or somehow related to successful brands. They either use the transliteration of those successful […]

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Growing Trend in Organic Winery in China

Feb 02, 2017 No Comments by

  It is said that winery and vineyards are older than the wines. What is organic wine here   Chinese organic Wine The winery has been developing vines from its own particular vineyards in Yanqi, by one of the locale’s popular natural Chinese winery Tiansai, since 2009 yet just began making its own particular wines […]

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Tmall Alcohol Sales Trend

Jan 19, 2017 1 Comment by

Tmall’s is best and authorized brand of China which has great reputation in all across China. Chinese people buy Tmall’s products and especially Alcohol is in top trends of this shopping mall. Tmall’s Alcohol sales have been increased in 2016. Online Alcohol sales on China’s leading e-retailer brand Tmall has got much popularity in last […]

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Wine Imports of China Growing Histrionically without US

Dec 22, 2016 No Comments

  China imported wine of $1.77 billion, representing a 19.1% yearly increase. According to China Association for Import and Export of Wines and Spirits, China’s total volume of wine is jumped to 14.42% from January to September. So comparatively, US played small role in wines. The Numbers: China imports bulk of wine in the first […]

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Why Wine Branding is Important in China?

Dec 20, 2016 No Comments

Let’s try to understand why having a strong wine branding is important in China. The wine has an extended history in China. The consumption of the history has been rising since the reforms of the economic for the 1980’s and now china is at the top of the list in the global market related to […]

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Canada want to seduce the Chinese market, with Ice Wine.

Jul 23, 2016 1 Comment

Canada wines want to get more of the Chinese market ! Every year, Chengdu has welcome a fair, the 2016 China Food and Drinks Fair, in the capital of Sichuan province. During two days, Canadian wineries have shown their product among 14 exhibitors for 21 canadian wineries. The biggest scale since 2014 for Canadian pavilion, according Canadian […]

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Chinese oenotourism, a growing trend

Jun 27, 2016 No Comments

Chinese people and wine   Chinese people have been for a long time Tea drinkers. It all started when Shennong known as the Ancient Father of Agriculture in China discovered the great taste of tea when a leaf from the tree he was sitting under fell into his cup of warm water. Tea has been […]

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JD wants to dominate the sale of wine in China

Jun 14, 2016 1 Comment

The domination of wine in China   The wine market is facing new challenges in China: e-Commerce. As we already know Chinese consumers are big fans of online shopping. So what will be the future of fine wine in China on the e-commerce market? Chinese consumers are looking for a way to buy quality imported […]

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Chinese wine company in Spain

Apr 04, 2016 1 Comment

A giant Chinese wine company wants to conquer Spanish wine market    Chinese wines are now in Spain, trying to conquer new consumers. The biggest Chinese wine brand, Yantai Changyu Pioneer Wine Co Ltd, has exported its wines “Noble Dragon’’ brand in Spain, and started to sell it.  This wine is sold for 10euros and […]

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A crazy bet of China to create the best wine ever in a desert

Mar 16, 2016 1 Comment

A crazy bet of China to create the best wine ever in a desert   Nowadays, France and Italy are the biggest wine producers in the World with around 50 million hectoliters per year. Then, you’ll drink the best bottles of wine in this both countries. So how China can pretend to take part of […]

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