Author Archive

Chinese Start to like Mexican Tequila

Jan 14, 2015 No Comments

Nearly seven in 10 bottles of tequila produced in Mexico are for export. United States is the largest market with nearly 77% of demand, followed by Germany, Spain, France, Russia, among others. However, the outlook for consumption could change. It is expected that China will become the second largest market for tequila. Over the last […]

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The Spanish Wine market in China

Jan 07, 2015 1 Comment

In 2012, Spain has become the third largest wine export to China. In 2012, Spain exported 3.27 million nine-liter cases to China, trailing only Australia (4.48 million) and France (15.46 million). Spanish wines are increasing their popularity among Chinese wine consumers. Spanish wine exports to China have steadily increased in 2014. Wines made in Spain […]

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Argentina’s Wine Market in China

Dec 31, 2014 No Comments

Over the last years the consumption of wine in China has increased. In fact, consumption of wine has doubled within the last five years and that’s why it is expected that China will become the largest consumer of wine in the world by 2016. In 2013, China has become the sixth most important wine market […]

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Chinese oenology tourism

Dec 23, 2014 No Comments

Chinese oenology tourism Over the last years, Chinese tourists are traveling across Europe to purchase a wide variety of high-end products such as design clothes or wine. Cities as France, Italy, Germany and Britain are the most preferred destinations for Chinese travelers who desire buy luxury items. Hotels and boutiques have hired Mandarin-speaking staff in […]

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Bordeaux exports less to China

Dec 02, 2014 No Comments

Between 2009 and 2014, exports of still wine to the Middle Kingdom exploded, gaining 168% in value and 231% by volume. However exports of Bordeaux in the world fell by 28% in the first semester of 2014 according to the Federation of Exporters of Wines and Spirits (FEWS). China is the cause of this drop. […]

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Who is the Chinese wine-drinker?

Nov 25, 2014 2 Comments

Speculation and analysis has surrounded the Chinese wine consumer, and as a booming but young market, contradictory opinions have flourished as experts, in a rush to seize market share. Consumption has grown by 136% in the last six years, reaching 155 million 9-litre cases in 2013. While there was a 3.8% dip in year-on-year sales […]

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Castle Fourcas Dupre wins it all in China!

Jul 28, 2014 No Comments

Origins and mysteries of Castle Fourcas Dupré Castle Fourcas Dupre is welcomed by Chinese connoisseurs and amateurs alike French red wines have always been considered as the top wine one can find anywhere in the world. Amongst them is a rising star that is coming to China and is meeting success : The Chateau Fourcas […]

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How to sell your wine in China via ecommerce?

Jul 24, 2014 5 Comments

Every year Chinese spend 100 billion yuan in wine. However, there has yet to be a leader in wine brokerage or retailing because of the low prices set by the e-commerce companies. Until 2010, most of the wine business was held via corporate and government affiliates as well as gaining clients through networking. High prices […]

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