Archive for Chinese Wine Industry

How can you take advantage of the soaring Chinese wine consumption?

Jul 09, 2014 No Comments

The Chinese wine consumption market is booming Within only three years, the wine industry in China drastically soared. Wine Intelligence forecast 25 million of wine consumers in China but it is indeed 45 million of Chinese that drink wine regularly. In fact, it is no longer an elite trend or something reserved to a few, […]

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Jul 26, 2013 No Comments

MOET HENNESSY WILL PRODUCE IN CHINA   First production center: Hoping sparkling wines will attract young consumers, Moet Hennessy, a famous brand of wine and spirits belonging to the LVMH group, has announced a plan to open its first factory dedicated to sparkling wines in China, says China Daily. The plant will be around 6,300 […]

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The situation of champagne in China

Jun 06, 2013 No Comments

The situation of champagne in China If you look closely at the Chinese red wine market, you will see that this market is really booming now. Indeed, it exists some values related to wine for example when you have a glorious wine, it means that you have a special social status and that you are […]

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The future of wine in China

Mar 27, 2013 2 Comments

The future of wine in China Given the trend of the global macroeconomic environment in this article we will focus on the three possible scenarios for the future of the wine industry in China. Scenario # 1: Wine becomes a Consumer Packaged Good (GPG) Chinese consumers drink wine on several occasions and the wine is […]

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Zhejiang Guyue Longshan Shaoxing Wine in China

Nov 29, 2012 No Comments

Zhejiang Guyue Longshan Shaoxing Wine Co Ltd (GYLS) is China’s biggest rice wine producer and exporter, and it is also the leader in rice wine marketing industry

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Trends and Prospects of Alcoholic Drinks Market in East China

Nov 13, 2012 No Comments

Trends The consumption of alcohol drinks in mid China grew steadily and rapidly during the year 2011. Due to China’s new drink-driving regulations, adjustments in local alcohol market happened. People’s concern for healthy life makes them choose the drinks with low content of alcohol. Generally speaking, the local market in mid China behaves in accordance with […]

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Harbin Beer in China

Oct 22, 2012 2 Comments

Harbin Beer: Chinese beer expert Being founded by a Russian businessman in 1900, Harbin Brewery Group Ltd is one of the eldest beer companies in China. After the foundation of the PRC, Harbin beer got some governmental financial aid, and became one of the beer giants in northeast China. In 2004, Harbin Brewery was bought […]

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Market and marketing of imported wine in China – Distribution Networks

Jul 26, 2012 1 Comment

It still difficult to understand the different channels in distribution and to know which one are the most successful in terms of volume and value.

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Wine Movie by M.Chapoutier

Nov 24, 2011 1 Comment

Fac & Spera: The new Movie by M.Chapoutier (with Chinese subtitles)

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Nov 20, 2011 No Comments

The Best Sommelier Competition of French wine in China was judged by international and local experts, based on the rules and constitutions of the Association of Sommelier International (ASI). This competition brings awareness and prestige to wine professionals in China

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