Archive for News

Treasury Wine Estates of Australia Won Trademark Case in China

Feb 20, 2017 No Comments by

  It is a well-known marketing fact that good attractive and meaningful brand name can get you the competitive edge over your competitors.   Small businesses  in China ! Small businesses even try to use those brand names which are similar or somehow related to successful brands. They either use the transliteration of those successful […]

News Read more

Growing Trend in Organic Winery in China

Feb 02, 2017 No Comments by

  It is said that winery and vineyards are older than the wines. What is organic wine here   Chinese organic Wine The winery has been developing vines from its own particular vineyards in Yanqi, by one of the locale’s popular natural Chinese winery Tiansai, since 2009 yet just began making its own particular wines […]

Chinese Wine Industry, News Read more

Wine Imports of China Growing Histrionically without US

Dec 22, 2016 No Comments by

  China imported wine of $1.77 billion, representing a 19.1% yearly increase. According to China Association for Import and Export of Wines and Spirits, China’s total volume of wine is jumped to 14.42% from January to September. So comparatively, US played small role in wines. The Numbers: China imports bulk of wine in the first […]

News, Wine Distribution in China Read more

Why Wine Branding is Important in China?

Dec 20, 2016 No Comments

Let’s try to understand why having a strong wine branding is important in China. The wine has an extended history in China. The consumption of the history has been rising since the reforms of the economic for the 1980’s and now china is at the top of the list in the global market related to […]

Read more

Canada want to seduce the Chinese market, with Ice Wine.

Jul 23, 2016 1 Comment

Canada wines want to get more of the Chinese market ! Every year, Chengdu has welcome a fair, the 2016 China Food and Drinks Fair, in the capital of Sichuan province. During two days, Canadian wineries have shown their product among 14 exhibitors for 21 canadian wineries. The biggest scale since 2014 for Canadian pavilion, according Canadian […]

Read more

Top 5 Tips for market your Wine in China 

Feb 15, 2016 2 Comments

 What  traditional and digital Marketing strategy should I use  to develop my Wine company in China ?   The wine market in China is always growing, Chinese like more and more drink wines from all around the world but European ones, mainly French, still have a really good reputation. That gave to a lot of people […]

Read more

Will Australian Wines succeed to conquer China ?

Jan 28, 2016 2 Comments

Will Australian Wines succeed to conquer China?   Australia is not really known for its wine but it will not be long. Australia National Postal Service announced a partnership with Chinese Giant Alibaba Group to sell Australian wine on 1688.com website.   1688.com is a major online retailer in China, and has almost 100 million […]

Read more

China, a new El’Dorado for italian wines ?

Dec 18, 2015 2 Comments

Italian vine growers see development oportunities on the chinese market as the taste of chinese consumers tend to diversify, and to evolve to mild-range wines. The chinese wine market A growing Un marché dynamique en pleine révolution The North West University Of Forest and Agriculture in Shaanxi province recently disclosed the results of a survey […]

Read more

“French Wines are overpriced in China” interview of the French Cellar

Nov 20, 2015 8 Comments

Today we have the pleasure to interview The French Cellar, top start up in Singapour . 1- Can you introduce yourself My name is Jin Wang, I am from south part of China. Trained and working in Australia and Singapore, I have been a wine sommelier and businessman for six years starting from my early […]

Read more

Top 5 WeChat channels for Wine lovers

Sep 14, 2015 2 Comments

WeChat has become extremely popular from 2014 among the public. Do not want to fall behind, many wine companies have set up their official WeChat account to promote themselves and maintain the customer retention. Most of these accounts fall into a similar pattern: providing and updating articles, organizing events or creating activities, promoting the products. […]

Read more