Archive for News

3 things to learn when you want to sell your Wine in China

Jun 05, 2017 No Comments by

THREE THINGS TO LEARN FROM MONDAVI ABOUT SELLING WINE IN CHINA! Alizila sat down recently for your with Berny Yang and Lydia Li, two top China associates for famed Napa Valley winery Robert Mondavi. The discussion was far-ranging, but there were a few insightful takeaways we wish to share about what can make a manufacturer […]

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China Is Building a Disney World for Wine

Jun 02, 2017 Comments Off by

  At Chateau Changyu Reina, honey-colored brick towers enclose huge cobbled courtyards, and vast, wood-beamed halls glance like they can be prepared to host an imminent medieval banquet. To start with look, the Italianate castle and winery might have been developed a huge selection of decades back, in Italy’s Tuscan hills. Spoiler: It was not. […]

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Why was Alibaba’s 9.9 Wine & Spirits Festival Day such a disappointment?

Apr 19, 2017 No Comments by

  The marketing team behind Tmall, the online platform of Alibaba, has been quite silent as the hype and promotions leading up to the first Wine & Spirits Festival Day on September 9th (9.9) died down. You would think something happening for the first time would be treated better than being completely ignored.   Seeing […]

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48 Million Wine Lovers in China

Feb 24, 2017 Comments Off

A growing number of middle class Chinese citizens is drinking imported wines. They also drink more frequently, thus it is not a niche market anymore but a widespread product. Chinese wine consumers are more and more careful and serious about wine, which they choose from either from online or offline shops.   The number of […]

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Treasury Wine Estates of Australia Won Trademark Case in China

Feb 20, 2017 1 Comment

  It is a well-known marketing fact that good attractive and meaningful brand name can get you the competitive edge over your competitors.   Small businesses  in China ! Small businesses even try to use those brand names which are similar or somehow related to successful brands. They either use the transliteration of those successful […]

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Growing Trend in Organic Winery in China

Feb 02, 2017 3 Comments

  It is said that winery and vineyards are older than the wines. What is organic wine here   Chinese organic Wine The winery has been developing vines from its own particular vineyards in Yanqi, by one of the locale’s popular natural Chinese winery Tiansai, since 2009 yet just began making its own particular wines […]

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Wine Imports of China Growing Histrionically without US

Dec 22, 2016 2 Comments

  China imported wine of $1.77 billion, representing a 19.1% yearly increase. According to China Association for Import and Export of Wines and Spirits, China’s total volume of wine is jumped to 14.42% from January to September. So comparatively, US played small role in wines. The Numbers: China imports bulk of wine in the first […]

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Why Wine Branding is Important in China?

Dec 20, 2016 1 Comment

Let’s try to understand why having a strong wine branding is important in China. The wine has an extended history in China. The consumption of the history has been rising since the reforms of the economic for the 1980’s and now china is at the top of the list in the global market related to […]

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Canada want to seduce the Chinese market, with Ice Wine.

Jul 23, 2016 1 Comment

Canada wines want to get more of the Chinese market ! Every year, Chengdu has welcome a fair, the 2016 China Food and Drinks Fair, in the capital of Sichuan province. During two days, Canadian wineries have shown their product among 14 exhibitors for 21 canadian wineries. The biggest scale since 2014 for Canadian pavilion, according Canadian […]

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Top 5 Tips for market your Wine in China 

Feb 15, 2016 2 Comments

 What  traditional and digital Marketing strategy should I use  to develop my Wine company in China ?   The wine market in China is always growing, Chinese like more and more drink wines from all around the world but European ones, mainly French, still have a really good reputation. That gave to a lot of people […]

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