Archive for News

Canada want to seduce the Chinese market, with Ice Wine.

Jul 23, 2016 1 Comment

Canada wines want to get more of the Chinese market ! Every year, Chengdu has welcome a fair, the 2016 China Food and Drinks Fair, in the capital of Sichuan province. During two days, Canadian wineries have shown their product among 14 exhibitors for 21 canadian wineries. The biggest scale since 2014 for Canadian pavilion, according Canadian […]

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Top 5 Tips for market your Wine in China 

Feb 15, 2016 2 Comments

 What  traditional and digital Marketing strategy should I use  to develop my Wine company in China ?   The wine market in China is always growing, Chinese like more and more drink wines from all around the world but European ones, mainly French, still have a really good reputation. That gave to a lot of people […]

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Will Australian Wines succeed to conquer China ?

Jan 28, 2016 2 Comments

Will Australian Wines succeed to conquer China?   Australia is not really known for its wine but it will not be long. Australia National Postal Service announced a partnership with Chinese Giant Alibaba Group to sell Australian wine on 1688.com website.   1688.com is a major online retailer in China, and has almost 100 million […]

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China, a new El’Dorado for italian wines ?

Dec 18, 2015 2 Comments

Italian vine growers see development oportunities on the chinese market as the taste of chinese consumers tend to diversify, and to evolve to mild-range wines. The chinese wine market A growing Un marché dynamique en pleine révolution The North West University Of Forest and Agriculture in Shaanxi province recently disclosed the results of a survey […]

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“French Wines are overpriced in China” interview of the French Cellar

Nov 20, 2015 8 Comments

Today we have the pleasure to interview The French Cellar, top start up in Singapour . 1- Can you introduce yourself My name is Jin Wang, I am from south part of China. Trained and working in Australia and Singapore, I have been a wine sommelier and businessman for six years starting from my early […]

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Top 5 WeChat channels for Wine lovers

Sep 14, 2015 2 Comments

WeChat has become extremely popular from 2014 among the public. Do not want to fall behind, many wine companies have set up their official WeChat account to promote themselves and maintain the customer retention. Most of these accounts fall into a similar pattern: providing and updating articles, organizing events or creating activities, promoting the products. […]

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The Johnny Walker House has come to China

Apr 30, 2015 No Comments

Johnny Walker is a brand of blended Scotch type produced in Kilmarnock, Scotland, and known worldwide. It belongs to Diageo. Since May 19, 2001, it exist a store in an exclusive area of Shanghai, in Sinan Mansions. The concept of this store The Johnny Walker House introduces Chinese tasting of Scotch whiskey in all its forms. It’s […]

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How to sell your wine in China via ecommerce?

Jul 24, 2014 7 Comments

Every year Chinese spend 100 billion yuan in wine. However, there has yet to be a leader in wine brokerage or retailing because of the low prices set by the e-commerce companies. Until 2010, most of the wine business was held via corporate and government affiliates as well as gaining clients through networking. High prices […]

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Wine in Myanmar is developing

Jan 09, 2014 No Comments

Wine in Myanmar is developing In Myanmar, the area of Red Mountain in Shan State, has become an attraction for foreign intrigued to find this drink in the area. “Everyone is surprised to see a vineyard here in the middle of Burma, with modern equipment,” says François Raynal, winemaker who has been working in the […]

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The best location to produce wine in China: Shandong, Ningxia or Yunnan .

Nov 22, 2013 1 Comment

The best location to produce wine in China is …     There is on ongoig quest to decide where the prestigious Chinese wine of the future will come from. Current investments by French companies illustrate this competition between three different locations: Ningxia province, in the center of China, the north of Ningxia has a […]

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