Archive for Wine & Chinese Internet

How to sell your wine in China via ecommerce?

Jul 24, 2014 7 Comments by

Every year Chinese spend 100 billion yuan in wine. However, there has yet to be a leader in wine brokerage or retailing because of the low prices set by the e-commerce companies. Until 2010, most of the wine business was held via corporate and government affiliates as well as gaining clients through networking. High prices […]

Chinese Wine Industry, News, Wine & Chinese Internet, Wine Marketing in China Read more

The success story of wine selling in China

Jul 14, 2014 2 Comments by

What makes wine one of the best products bought in China? What are the habits and characteristics of wine consumption in China? How would you describe the typical profile of the Chinese consumer? What are their preferences in terms of brand and category? The main features of the Chinese wine drinking behaviour will be developed […]

Chinese Wine Industry, Wine & Chinese Internet, Wine Distribution in China, Wine Marketing in China Read more

The future of wine in China

Mar 27, 2013 2 Comments by

The future of wine in China Given the trend of the global macroeconomic environment in this article we will focus on the three possible scenarios for the future of the wine industry in China. Scenario # 1: Wine becomes a Consumer Packaged Good (GPG) Chinese consumers drink wine on several occasions and the wine is […]

Chinese Wine Industry, Wine & Chinese Internet Read more

FancyCellar-品庄, a fresh startup based in Shanghai

Dec 12, 2012 No Comments

To sell French wines on the Chinese internet

Read more

Wine Movie by M.Chapoutier

Nov 24, 2011 1 Comment

Fac & Spera: The new Movie by M.Chapoutier (with Chinese subtitles)

Read more

Wine & Internet in China

Nov 09, 2011 1 Comment

Niamh Given, founder and managing director of, expresses her view about the wine and online shopping in China.

Read more

Most famous Bordeaux wines according to Chinese internet users

Feb 07, 2011 2 Comments

Bordeaux & China: the Bordeaux wines on the “Chinese Wikipedia”

Read more