Wine Movie by M.Chapoutier
Nov 24, 2011
1 Comment
Fac & Spera: The new Movie by M.Chapoutier (with Chinese subtitles)
Archive for Wine Marketing in China
Rebranding of the Chinese Wine Dynasty
Apr 28, 2011
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Gregory Moulinet is a Consultant in Strategic Branding at Roi Brand’s company (www.roibrand.com). He has just worked on the rebranding of the Chinese wine brand Dynasty
Chengdu Wine Fair
Apr 03, 2011
2 Comments
The Wine Fair in Chengdu is one the biggest wine fair in China. And one of the biggest marketplace for everything “Lafite”
Torres’ CSR in China
Apr 03, 2011
1 Comment
The Wine Importer Torres helps for the construction of a new primary school in China.
The Best of Wine Packaging in China
Mar 23, 2011
4 Comments
Hereafter, you will find a series of pictures presenting the best of wine boxes and labels in China: Special gift boxes, specific labels, and even surprising texts!
The Wine Market in China – Interview
Mar 07, 2011
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Interview of a consultant, Thomas Jullien, specialized in the wine market in China
China – the First Market for Bordeaux Wines
Jan 04, 2011
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In 2010, the Chinese market has overlapped any other market as never before in the recent history. In one year, from November 2009 to October 2010, China and Hong Kong together have imported together more than 251 000 hectoliters of wine from Bordeaux for a total of €333 million
The Launch of the Mythique Wine in China: Ceremony
Dec 07, 2010
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See what the launch of a new wine brand in China could look like.
Mouton Rothschild 2008 Label Revealed
Dec 01, 2010
3 Comments
As Mouton Rothschild has just revealed its wine label for 2008 vintage – confirming the information that a Chinese artist was the designer of this so particular vintage, two days ago – prices have increased as they had for Chateau Lafite Rothschild.
Launch of the Mythique Wine in China
Nov 25, 2010
4 Comments
Mr. Hao, CEO of Shanghai Grand Wines Import & Export Co. Ltd, explains his marketing strategy for the launch of Mythique (美缇克) in China.
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