Mr. Hao, CEO of Shanghai Grand Wines Import & Export Co. Ltd, explains his marketing strategy for the launch of Mythique (美缇克) in China.

How the Burgundy Wine Board promotes Burgundy Wines in China.

Lafite 2008 bottles are to feature the Chinese character for 8. Château Lafite Rothschild adapt their marketing strategy to the culture of their main customers. Following this announcement, prices of Lafite 2008 have soared. This marketing strategy is nonetheless particularly adapted to Lafite.

Interview with Gwenaële Chesnais, Senior Wine Education Manager, Pernod Ricard China

Chinese demand for Lafite pressurizes 2009 « En Primeurs » prices.

Interview with Stephane Toutoundji, professional winemaker, enologist for Château Latour-Laguens and Château Richelieu, the two only vineyards owned by Chinese investors.

“Brand is the key” YANN SOENEN, Regional Director Asia-Pacific Champagne PERNOD RICARD

Wine tasting, presentation of all the international grapes, place of encounters, interesting conferences… The Wine Innovation Forum was the place to be at SIAL to gain a clear overview on the Chinese wine market.