Archive for Wine Marketing in China

Launch of the Mythique Wine in China

Nov 25, 2010 4 Comments

Mr. Hao, CEO of Shanghai Grand Wines Import & Export Co. Ltd, explains his marketing strategy for the launch of Mythique (美缇克) in China.

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Burgundy Wines in China

Nov 15, 2010 4 Comments

How the Burgundy Wine Board promotes Burgundy Wines in China.

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Lafite in China – The 8 Strategy

Nov 11, 2010 3 Comments

Lafite 2008 bottles are to feature the Chinese character for 8. Château Lafite Rothschild adapt their marketing strategy to the culture of their main customers. Following this announcement, prices of Lafite 2008 have soared. This marketing strategy is nonetheless particularly adapted to Lafite.

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Pernod Ricard China

Oct 27, 2010 5 Comments

Interview with Gwenaële Chesnais, Senior Wine Education Manager, Pernod Ricard China

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A Lafite Bubble in China?

Oct 24, 2010 7 Comments

Chinese demand for Lafite pressurizes 2009 « En Primeurs » prices.

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Making Wine for the Chinese Market

Oct 15, 2010 1 Comment

Interview with Stephane Toutoundji, professional winemaker, enologist for Château Latour-Laguens and Château Richelieu, the two only vineyards owned by Chinese investors.

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Mumm and Perrier Jouët – Global Brands Local Roots

Sep 23, 2010 8 Comments

“Brand is the key” YANN SOENEN, Regional Director Asia-Pacific Champagne PERNOD RICARD

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SIAL CHINA 2010 / 19-21 May 2010

May 21, 2010 1 Comment

Wine tasting, presentation of all the international grapes, place of encounters, interesting conferences… The Wine Innovation Forum was the place to be at SIAL to gain a clear overview on the Chinese wine market.

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