Let’s try to understand why having a strong wine branding is important in China. The wine has an extended history in China. The consumption of the history has been rising since the reforms of the economic for the 1980’s and now china is at the top of the list in the global market related to […]
Canada wines want to get more of the Chinese market ! Every year, Chengdu has welcome a fair, the 2016 China Food and Drinks Fair, in the capital of Sichuan province. During two days, Canadian wineries have shown their product among 14 exhibitors for 21 canadian wineries. The biggest scale since 2014 for Canadian pavilion, according Canadian […]
The domination of wine in China The wine market is facing new challenges in China: e-Commerce. As we already know Chinese consumers are big fans of online shopping. So what will be the future of fine wine in China on the e-commerce market? Chinese consumers are looking for a way to buy quality imported […]
A giant Chinese wine company wants to conquer Spanish wine market Chinese wines are now in Spain, trying to conquer new consumers. The biggest Chinese wine brand, Yantai Changyu Pioneer Wine Co Ltd, has exported its wines “Noble Dragon’’ brand in Spain, and started to sell it. This wine is sold for 10euros and […]
A crazy bet of China to create the best wine ever in a desert Nowadays, France and Italy are the biggest wine producers in the World with around 50 million hectoliters per year. Then, you’ll drink the best bottles of wine in this both countries. So how China can pretend to take part of […]
What traditional and digital Marketing strategy should I use to develop my Wine company in China ? The wine market in China is always growing, Chinese like more and more drink wines from all around the world but European ones, mainly French, still have a really good reputation. That gave to a lot of people […]
Will Australian Wines succeed to conquer China? Australia is not really known for its wine but it will not be long. Australia National Postal Service announced a partnership with Chinese Giant Alibaba Group to sell Australian wine on 1688.com website. 1688.com is a major online retailer in China, and has almost 100 million […]
Today we have the pleasure to interview The French Cellar, top start up in Singapour . 1- Can you introduce yourself My name is Jin Wang, I am from south part of China. Trained and working in Australia and Singapore, I have been a wine sommelier and businessman for six years starting from my early […]
WeChat has become extremely popular from 2014 among the public. Do not want to fall behind, many wine companies have set up their official WeChat account to promote themselves and maintain the customer retention. Most of these accounts fall into a similar pattern: providing and updating articles, organizing events or creating activities, promoting the products. […]
Nowadays, China is the seventh largest export market of wine and is expected to reach 4,000,000kl in 2017. Moreover, the wine consumption in China expected to triple from 0.3 gallons per capita to 0.8 gallons per capita in 2017. In China there are around 4.6 million consumers of Chilean wine. The great potential of the […]