Archive for Wine Marketing in China

Chinese Start to like Mexican Tequila

Jan 14, 2015 No Comments

Nearly seven in 10 bottles of tequila produced in Mexico are for export. United States is the largest market with nearly 77% of demand, followed by Germany, Spain, France, Russia, among others. However, the outlook for consumption could change. It is expected that China will become the second largest market for tequila. Over the last […]

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The Spanish Wine market in China

Jan 07, 2015 2 Comments

In 2012, Spain has become the third largest wine export to China. In 2012, Spain exported 3.27 million nine-liter cases to China, trailing only Australia (4.48 million) and France (15.46 million). Spanish wines are increasing their popularity among Chinese wine consumers. Spanish wine exports to China have steadily increased in 2014. Wines made in Spain […]

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Argentina’s Wine Market in China

Dec 31, 2014 No Comments

Over the last years the consumption of wine in China has increased. In fact, consumption of wine has doubled within the last five years and that’s why it is expected that China will become the largest consumer of wine in the world by 2016. In 2013, China has become the sixth most important wine market […]

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How to sell your wine in China via ecommerce?

Jul 24, 2014 7 Comments

Every year Chinese spend 100 billion yuan in wine. However, there has yet to be a leader in wine brokerage or retailing because of the low prices set by the e-commerce companies. Until 2010, most of the wine business was held via corporate and government affiliates as well as gaining clients through networking. High prices […]

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The success story of wine selling in China

Jul 14, 2014 2 Comments

What makes wine one of the best products bought in China? What are the habits and characteristics of wine consumption in China? How would you describe the typical profile of the Chinese consumer? What are their preferences in terms of brand and category? The main features of the Chinese wine drinking behaviour will be developed […]

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8 de Loire

Mar 15, 2012 No Comments

Coming very soon ! (So busy at the moment )

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Wine Movie by M.Chapoutier

Nov 24, 2011 1 Comment

Fac & Spera: The new Movie by M.Chapoutier (with Chinese subtitles)

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Rebranding of the Chinese Wine Dynasty

Apr 28, 2011 1 Comment

Gregory Moulinet is a Consultant in Strategic Branding at Roi Brand’s company ( He has just worked on the rebranding of the Chinese wine brand Dynasty

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Chengdu Wine Fair

Apr 03, 2011 2 Comments

The Wine Fair in Chengdu is one the biggest wine fair in China. And one of the biggest marketplace for everything “Lafite”

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Torres’ CSR in China

Apr 03, 2011 1 Comment

The Wine Importer Torres helps for the construction of a new primary school in China.

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