Archive for Wine Marketing in China

The Best of Wine Packaging in China

Mar 23, 2011 4 Comments

Hereafter, you will find a series of pictures presenting the best of wine boxes and labels in China: Special gift boxes, specific labels, and even surprising texts!

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The Wine Market in China – Interview

Mar 07, 2011 No Comments

Interview of a consultant, Thomas Jullien, specialized in the wine market in China

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China – the First Market for Bordeaux Wines

Jan 04, 2011 No Comments

In 2010, the Chinese market has overlapped any other market as never before in the recent history. In one year, from November 2009 to October 2010, China and Hong Kong together have imported together more than 251 000 hectoliters of wine from Bordeaux for a total of €333 million

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The Launch of the Mythique Wine in China: Ceremony

Dec 07, 2010 2 Comments

See what the launch of a new wine brand in China could look like.

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Mouton Rothschild 2008 Label Revealed

Dec 01, 2010 3 Comments

As Mouton Rothschild has just revealed its wine label for 2008 vintage – confirming the information that a Chinese artist was the designer of this so particular vintage, two days ago – prices have increased as they had for Chateau Lafite Rothschild.

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Launch of the Mythique Wine in China

Nov 25, 2010 4 Comments

Mr. Hao, CEO of Shanghai Grand Wines Import & Export Co. Ltd, explains his marketing strategy for the launch of Mythique (美缇克) in China.

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Burgundy Wines in China

Nov 15, 2010 4 Comments

How the Burgundy Wine Board promotes Burgundy Wines in China.

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Lafite in China – The 8 Strategy

Nov 11, 2010 3 Comments

Lafite 2008 bottles are to feature the Chinese character for 8. Château Lafite Rothschild adapt their marketing strategy to the culture of their main customers. Following this announcement, prices of Lafite 2008 have soared. This marketing strategy is nonetheless particularly adapted to Lafite.

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Pernod Ricard China

Oct 27, 2010 5 Comments

Interview with Gwenaële Chesnais, Senior Wine Education Manager, Pernod Ricard China

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A Lafite Bubble in China?

Oct 24, 2010 7 Comments

Chinese demand for Lafite pressurizes 2009 « En Primeurs » prices.

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