“Made in China” Wine Attempts Abroad

Mar 03, 2016 No Comments

  “Made in China” label has become a common sight on garments, electronic appliances or even the world’s beloved i-phone, but many are still surprised to see such label on the Chinese beverage market with a bottle of wine. Despite its difficult weather, China still managed to produce enough wine to be ranked the world’s […]

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Top 5 Tips for market your Wine in China 

Feb 15, 2016 2 Comments

 What  traditional and digital Marketing strategy should I use  to develop my Wine company in China ?   The wine market in China is always growing, Chinese like more and more drink wines from all around the world but European ones, mainly French, still have a really good reputation. That gave to a lot of people […]

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Will Australian Wines succeed to conquer China ?

Jan 28, 2016 2 Comments

Will Australian Wines succeed to conquer China?   Australia is not really known for its wine but it will not be long. Australia National Postal Service announced a partnership with Chinese Giant Alibaba Group to sell Australian wine on 1688.com website.   1688.com is a major online retailer in China, and has almost 100 million […]

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China, a new El’Dorado for italian wines ?

Dec 18, 2015 2 Comments

Italian vine growers see development oportunities on the chinese market as the taste of chinese consumers tend to diversify, and to evolve to mild-range wines. The chinese wine market A growing Un marché dynamique en pleine révolution The North West University Of Forest and Agriculture in Shaanxi province recently disclosed the results of a survey […]

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“French Wines are overpriced in China” interview of the French Cellar

Nov 20, 2015 8 Comments

Today we have the pleasure to interview The French Cellar, top start up in Singapour . 1- Can you introduce yourself My name is Jin Wang, I am from south part of China. Trained and working in Australia and Singapore, I have been a wine sommelier and businessman for six years starting from my early […]

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Top 5 WeChat channels for Wine lovers

Sep 14, 2015 2 Comments

WeChat has become extremely popular from 2014 among the public. Do not want to fall behind, many wine companies have set up their official WeChat account to promote themselves and maintain the customer retention. Most of these accounts fall into a similar pattern: providing and updating articles, organizing events or creating activities, promoting the products. […]

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Is Prosecco to become a serious challenger for Champagne?

Jun 04, 2015 1 Comment

   Prosecco, an italian sparkling wine on the rise…    About Prosecco…    The italian sparkling wine prosecco    has  seen its exportation arise in the   recent years. Prosecco is a light wine at    an   affordable price, which makes it   more   and more appreciated abroad, to   the   point that it could even compete    with   Champagne  in  some countries   […]

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The Johnny Walker House has come to China

Apr 30, 2015 No Comments

Johnny Walker is a brand of blended Scotch type produced in Kilmarnock, Scotland, and known worldwide. It belongs to Diageo. Since May 19, 2001, it exist a store in an exclusive area of Shanghai, in Sinan Mansions. The concept of this store The Johnny Walker House introduces Chinese tasting of Scotch whiskey in all its forms. It’s […]

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Chile Wine Market in China

Jan 21, 2015 1 Comment

Nowadays, China is the seventh largest export market of wine and is expected to reach 4,000,000kl in 2017. Moreover, the wine consumption in China expected to triple from 0.3 gallons per capita to 0.8 gallons per capita in 2017. In China there are around 4.6 million consumers of Chilean wine. The great potential of the […]

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Chinese Start to like Mexican Tequila

Jan 14, 2015 No Comments

Nearly seven in 10 bottles of tequila produced in Mexico are for export. United States is the largest market with nearly 77% of demand, followed by Germany, Spain, France, Russia, among others. However, the outlook for consumption could change. It is expected that China will become the second largest market for tequila. Over the last […]

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